BRAND•SHARE
Research
Brand Share-of-Voice: Our Methodology, Explained
How Price Chant attributes share-of-voice across listings, dealer networks, and auction lots per equipment class.
Jotham KingApr 4, 202610 min read
NEW: Faster equipment comps research
Learn moreGuides, market reports, and product updates for equipment appraisers building defensible values in a shifting market.
How Price Chant attributes share-of-voice across listings, dealer networks, and auction lots per equipment class.
Distance is only one factor. Here's the layered approach we use to select regionally appropriate comps.
Query comps, listings, and market signals programmatically. Everything you need to build on top of Price Chant.
Showing 13–15 of 15 articles
One email a month. Market moves, methodology deep-dives, and new Price Chant features for equipment appraisers.